The Cheltenham International Beer Festival will operate a digital currency for the event, to ensure speed of service, increased security and ease of transactions at the exhibitor stands.

Most importantly, there will be reduced need to wait in lines, counting out coins to buy a beer, as your friends get thirsty for your round!

As such, all food, merchandise and drinks purchased at the festival will need to be paid for using the simple, tap-and-go Festival Currency Wristbands.

Purchase your digital currency on-line via our website, a receipt will be emailed to you and the digital RFID wristbands will then be given to you on arrival at the festival.